Toyota Cars – Quest for Quality and Technology
Toyota was established as a joint venture between Kirloskar Group and Toyota Motor Corporation, in 1997 with a burning desire to carve its own niche in the Indian car market.
The first Toyota car in the Indian car was the Toyota Qualis in 2000. Thereafter Toyota Camry, Toyota Corolla, and Toyota Innova were introduced in the Indian market. Though the numbers of car models are low but all the Toyota cars have created a benchmark in the industry with their rugged structure, excellent appeal, and unmatched performance.
Toyota Innova is one of the leading SUV in the Indian car market that has won the hearts of many car consumers. Even today, there are number of Innova found on Indian roads. The company has recently introduced a facelift version of Innova that has added to the worth and demand of the car in the industry.
Today, after years Toyota has accomplished its own space in the Indian car industry and is still strengthening its presence in the country. The company is continuously creating intelligent solutions to meet the present day mobility challenges and introduce technologies well suited for the future generation.
The reasons why Toyota Cars are successful and winning in both the domestic and international car market are as follows:
Innovation
The quest for innovation is the first philosophy of Toyota cars. This makes a strong platform purely based on advanced and new technologies that may improve the present day status of the car industry and further brighten the industry in years to come. Unconventional ideas, new concepts, improved marketing strategies, and car testing in real-life conditions, are all the steeping stones of Toyota’s success. The company is still in process to introduce new concepts and advancements to fit perfect to the growing needs of the increasing customer base and the need of future drivers.
Engine
Improving car engine technology every now and then with the changing pace of time and requirement, is another philosophy of Toyota. The company has the best of engines that make Toyota cars an asset for the car owner as well as the industry. Toyota has designed a range of award winning engines with highest degree of quality and performance standards. The unique Toyota engine, advanced variable valve technology (VVT-i), is known to deliver best performance, good responsiveness, excellent fuel efficiency, and reduced emissions.
Common-rail turbo diesels (D-4D) and the Toyota Hybrid System (THS) are also among the best engines in the Indian car market.
Safety
Safety is always a top priority for all car manufacturers today but for Toyota its one of the most important business philosophy. The company is introducing innovative and advanced car safety features like advanced steering control, SRS airbags, traction control, anti-lock brake, and a number of other features to ensure safety for both the driver and the passengers. All Toyota cars are carefully and smartly designed to maximize safety. Even the car body and chassis are built in such a way that it absorbs the impact of collision and provide maximum protection.
